Sales Representative, Hospitality Industry

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Company Profile:

Visit Santa Barbara (VSB) is an organization providing a comprehensive visitor’s guide to Santa Barbara, CA.

Job Summary:

The Regional Sales Representative will be responsible for promoting Santa Barbara’s south coast to corporate, association and incentives market visitors from the U.S. Mid-west, Northeast and Mid-Atlantic regions.  


Solicit leads, maintain follow-up contact and respond to incoming business inquiries, while generating hotel bookings, representing VSB at trade shows, client events, sales missions, receptions and escorting on-site tours of Santa Barbara; 

Utilize telemarketing, sales calls, direct mail, newsletters, trade shows and client meetings to generate new business, in addition to sales research tools such as Knowland Insight; 

Develop relationships with hospitality supplier partners through referrals for hotels, as well as goods and services in support of visits to Santa Barbara; 

Build and maintain relationships with 3rd party referral firms, meeting planners and industry partners including local community hospitality partners; 

Organize, manage and participate in tradeshows, sales missions and client events to/with individual clients, 3rd parties and meeting planners; coordinate hotel co-op partnerships for proactive client events and trade shows; 

Manage arrangements and escort individual clients, 3rd parties and meeting planners to on-site inspection trips and FAM tours of Santa Barbara to familiarize them with hotels, restaurants, attractions and services; 

Assist in the development of sales reports, including monthly and quarterly activity summaries; 

Utilize CRM system effectively to maintain database and accurately track daily prospecting; 

Collaborate and develop relationships with other DMO colleagues to learn market trends, issues and best practices, with potential impacts to the destination; 

Meet or exceed established annual sales goals for client contacts, leads generated, site visits, short / long term hotel bookings confirmations. 


Bachelor’s degree in business, marketing or related field (or equivalent in directly related work experience) preferred;

Demonstrated sales acumen within the hospitality sales, Chamber of Commerce, CVB, or destination management environment, required;

Strong organizational, time management skill and demonstrated ability to manage multiple projects simultaneously successfully;

Astute attention to detail, accuracy and follow-through capabilities, necessary;

Ability to be tactful, courteous and display appropriate public image when representing VSB;

Knowledge and familiarity with Santa Barbara as a destination, necessary;

Strong oral and written communication and proficient customer services skills;

Proficient Microsoft Office skills, together with industry-related software knowledge, required;

Ability to work independently and remotely;

Use of a vehicle, clean driving record and proof of auto insurance, required. 


Monthly retainer of $6,500 - $7,000, plus direct expenses.

Geographical Location:

Chicago, IL; St. Louis, MO, or Minneapolis, MN.


Ability to work from home office, or on the road travelling.

Location: Chicago, IL; St. Louis, MO; Minneapolis; MN, IL
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